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5 Steps To Celebrity Gifting with $0 Marketing Spend
One of my favourite things to do as the Founder of Shhh Silk is to build meaningful relationships with customers, retail partners and even celebrities. I have been successfully gifting celebrities around the globe since 2016, with our products seen on the likes of Kim Kardashian, Kylie Jenner, Khloé, Selena Gomez, Miley Cyrus, Victoria Beckham Read more
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3 Must Knows for Going Global (Part 2)
Fortune Favours the Bold… Plus it’s More Fun When Going Global. In business, there are so many opportunities that can arise. If you look at it all with only the dollars and sense, then you may not take the chances that can move the needle. At Kings of Neon we know that not every opportunity Read more
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3 Must Knows for Going Global (Part 1)
Navigating Taxes and Insurances When Expanding Business Operations to the USA: Overcoming the Challenges Steve Pastor, the founder and CEO of Kings of Neon gives his insight and fundamentals for scaling your business and taking global expansion in your stride. As every business owner knows, there are fundamentals that are essential and can’t be ignored Read more
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3 things I wish I knew exiting my business
“Successful exit”. For many business owners and entrepreneurs, this phrase evokes visions of pina coladas overlooking sparkling beaches; it is the epitome of the journey, the goal towards which many are striving, the thing that makes all the hard yards in startup land worth it. But of course, nothing worthwhile comes easy… and cocktails on Read more
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Sales Frenzy Madness – A Love Story?
5 steps to staying the course, survival…and getting to 2024 in good shape – just like good dating & relationships! By Rob Godwin – Managing Director or Future Ecom, Founding Director of Lovehoney.com.au, board roles, charity and boxing champ How do you control the insanity of cyber season? I was approached by a leading academic and Read more
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How much money is too much on ecommerce advertising?
Running Google, Meta, Tik Tok etc Ad accounts to promote your ecommerce business is like having kids who want pocket money. They always want more with the promise of great things/behavior. But when is enough enough? How much is too much, and how much is too little? As an eCommerce coach, I help Aussie eCommerce Read more