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Three Insider Tips to Scale Your E-commerce Growth
Scaling your e-commerce brand isn’t just about increasing numbers; it’s about strategic moves that set the stage for sustainable growth. Here are three game-changing strategies that have helped brands transition from humble online stores to thriving e-commerce empires. 1. Find Your Niche and Own It The power of niching down cannot be overstated. It’s all… Read more
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Why doing “Good” is good for business
And … 3 easy ways you can implement this in your business today When so many retailers are excelling in their product offering and customer experience, how can you set yourself apart? In the world today, consumers are not only making their purchase decisions based on the product or service on offer. Their purchase decisions… Read more
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How do you know if specific eCommerce ads are working
You’re spending lots of hard-earned cash on them, and in theory, the reports Google, Facebook etc produce when you make a sale should be accurate. The reality of that reporting is very different. Is it is a pure guess. That guess is called “attribution” and yes uses fancy statistical models, but so does election forecasts.… Read more
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5 Steps To Celebrity Gifting with $0 Marketing Spend
One of my favourite things to do as the Founder of Shhh Silk is to build meaningful relationships with customers, retail partners and even celebrities. I have been successfully gifting celebrities around the globe since 2016, with our products seen on the likes of Kim Kardashian, Kylie Jenner, Khloé, Selena Gomez, Miley Cyrus, Victoria Beckham… Read more
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3 Must Knows for Going Global (Part 2)
Fortune Favours the Bold… Plus it’s More Fun When Going Global. In business, there are so many opportunities that can arise. If you look at it all with only the dollars and sense, then you may not take the chances that can move the needle. At Kings of Neon we know that not every opportunity… Read more
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3 Must Knows for Going Global (Part 1)
Navigating Taxes and Insurances When Expanding Business Operations to the USA: Overcoming the Challenges Steve Pastor, the founder and CEO of Kings of Neon gives his insight and fundamentals for scaling your business and taking global expansion in your stride. As every business owner knows, there are fundamentals that are essential and can’t be ignored… Read more