2026 Workshops still to come
Included in your Retailer Ticket, choose one of six, 3-hour workshops that are going to take your business to the next level!
See below what we had in store for 2025 Workshops at Retail Fest. Workshops for 2026 will be announced soon!
Google Ads has been evolving at breakneck pace, with last year seeing a record number of changes in settings and new features. With the huge volume of changes, it’s hard to keep up with best practices relevant to your unique eCommerce business and there is certainly no one-size-fits-all approach to creating and structuring your campaigns. Plus, with all the buzz around AI, how do you know which tactics are working for your business and which ones are working against it? Do you want to maintain more control over your ads, or would you rather let Google tell you what to do?
Whether you are new to Google Ads, a seasoned expert, or even if you are working with a 3rd party to manage your ads, we will show you how to deliver results with actionable tips and strategies to boost your sales and take your Google Ads results to the next level.
This workshop will provide you with your own eCommerce playbook for Google Ads to help your ad spend go further while focusing on the products and services that deliver the best results for your business, including:
- Demystifying the latest features in Google Ads
- Tried & tested optimisation tactics for eCommerce
- Campaign structures that deliver results
- Google Merchant Center tips & tricks
- Maintaining control of your messaging in the age of AI
- Free templates & checklists to get you started
- And much more!
Join Casey from WebSavvy and scale your sales with Google Ads like never before.
Fast-track eCommerce Diploma
Whether you’re an existing retailer foraying into online for the first time or have been running an ecommerce business for a while, the fastest, easiest and cheapest route to revenue is what everybody is after. However fastest is not always cheapest, and easiest may not be profitable. In the haste to get going, it’s easy to skip important foundation elements which can neuter your investment, retard your growth and even sink your business.
Does your ecommerce business have all the essential ingredients to succeed? This workshop is a full top to bottom review of your business model, strategy, technologies and processes. Identify your competitive advantages, unlock more profit through efficiency gains, and improve customer engagement and retention by taking control of the narrative about your business.
Presented by ZELLIS CEO and Founder Tim Davies, this session will be a deep dive into the very fabric of your ecommerce business. You’ll walk out with a diploma certificate, and more importantly you’ll have a blueprint of where to look for impactful improvements and will be better equipped to chart your course to higher profit.
E-commerce is evolving at lightning speed. AI, social commerce, and shifting consumer behaviours are rewriting the rules, and brands that fail to adapt will be left behind. This workshop gives you the playbook to future-proof your business, scale with organic and paid strategies, and tap into the biggest growth channels of 2025.
Join SHE-com’s powerhouse lineup of female founders and industry experts as we break down the most actionable strategies to help you grow, scale, and win in the fast-moving digital landscape.
E-commerce Forecast: The Top 5 Trends You Can’t Ignore
– Discover 5 e-commerce trends gaining traction in the US and how they’re expected to shape the Australian market.
– Stay ahead of the curve by learning what’s coming next so you can adapt, grow, and lead – not play catch-up.
The Freedom Formula: How AI Helped Me Rebuild and Automate My Business
– Discover how Sarah used automation & AI to scale smarter after a life-changing setback.
– Real-life tools, heartfelt insights, and practical tips to grow your biz with less effort.
Powering Organic Marketing to Scale a Brand
– Join Lou from Strapsicle as she shares how a Kindle mishap sparked a product that made it all the way to Shark Tank.
– Learn how she scaled fast using organic marketing and built a cult-followed brand from the ground up.
From Scroll to Sale: Mastering Social Commerce & Live Shopping
– Tap into the rise of social-first selling with TikTok Shop and Instagram Checkout
– Turn engagement into sales with live shopping and UGC while building a loyal, community-driven brand.
Email Marketing: The Untapped Goldmine Sitting in Your Inbox
– Unlock the power of email and SMS, the highest-ROI channel in e-commerce, to drive more sales and customer loyalty.
– Learn how segmentation, automation, and storytelling turn opens into conversions.
Who is this workshop for?
This workshop is for E-commerce founders, brand owners, and marketers who want to:
- Stay ahead of industry shifts and consumer trends.
- Leverage AI to automate, optimise and scale your business.
- Maximise social commerce and new sales channels.
- Build a multi-channel business that doesn’t rely on just one platform.
- Master email marketing and turn subscribers into repeat buyers.
If you want to future-proof your brand and walk away with real strategies to scale in 2025, this is the session for you.
Whether you’re scaling fast or just getting started, you’ll walk away with actionable strategies, real-world insights and fresh ideas to grow your business in the rapidly evolving e-commerce landscape.
Your Presenters
SHE-com is the world’s fastest growing community for women in e-commerce. We empower female brand owners to launch, grow, and scale their online businesses through world-leading coaching programs, real-life success stories, and an inspiring community. Founded with a mission to simplify business growth and prevent burnout, SHE-com supports women from start-up right through to multi-million dollar success. Through proven strategies, live coaching, and a strong focus on personal and professional growth, we offer a complete roadmap for women ready to build profitable and sustainable brands.
At SHE-com, we do more than teach business, we celebrate every win, inspire action, and foster a community where women thrive together.
Lisa Jones
Sarah Saputra
Lou Rice
Gabi Saper
Annalise Skaroupka
You’ll learn from three experts who manage over $70 million p.a. in sales on Amazon. You’ll get an extraordinary perspective of what is actually work right now and how to make your Amazon channel profitably work for you in 2025.
Here’s what is covered in this 3 hour Masterclass;
1. Brand and Product Listing SEO and CRO
- 37 Design Concepts for your image stacks to convert shoppers whether on mobile or desktop
- A+ Content and Brand Story strategies to communicate your product and brand key points of difference, and increase cross-sell opportunities
- Amazon Storefront strategies to stop shoppers looking at any other brand
- Keyword placement in titles
- Optimising for RUFUS – Sharing our recent test results
2. Amazon Ads Advanced Tactics
- Getting your campaign structure right to minimise wasted spend
- Targeting and bidding strategies to optimise your advertising budget
- Day-parting for making your ad spend go further
- Metrics to focus on for scaling ad performance
3. Roast my Amazon Account
- Taking the two previous sections we will work with 2 to 3 sellers to pick apart their Amazon Account and identify where their quick wins are and what areas to focus on for success in 2025. If you want your account ‘Roasted’ you can apply in advance.
Who is this for?
This is for existing sellers on Amazon who are making sales in at least one country and who want to make the Amazon channel far more successful. Ideally you’ll be a brand ower because what we will teach requires being able to change product listings, and running ads to where you own the buybox.
We are not covering any basic set up or Amazon 101 topics. If you are not yet selling on Amazon, you can still attend, but it will be to observe what is required to be successful on the channel.
Your Presenters
Sell Global is a Specialist Amazon Marketing Agency and an Amazon Ads Advanced Partner. Over the last 9 years Sell Global has worked with hundreds of brands including Scrub Daddy, Pepsi, Tommee Tippee, OXO, Scanpan, Nutribullet and many others in Australia, USA, CA, UK, and Europe.
You’ve developed a unique product, and revenue is scaling fast. But are you making money?
We’ve worked with hundreds of eCommerce founders.
The ones who are building wealth have finance and operations dialled in.
They are scaling profitability, paying themselves well, and their operations follow a system and run smoothly.
There is more to a strong finance function than paying your BAS on time. The best brands are using their numbers to make data-driven decisions.
By the end of this session, you’ll have the frameworks and knowledge to:
- Build Strong Financial Habits: Develop a weekly cadence to review your finances and build a rockstar finance team
- Know Your Numbers: Review your financial statements, calculate key metrics, and avoid common accounting and tax mistakes. Hint: the number 1 mistake we see is in calculating Cost of Goods Sold.
- Inventory: Decide whether it’s time to move to an inventory management system and how to do so effectively.
- Forecasting: Optimising your inventory planning and cash-flow forecasting process
Join us for a comprehensive 3-hour workshop where we’ll give you the frameworks, templates, and knowledge to develop a high-performing finance function for your brand.
The Fulfilment Factor: How Top Brands Win on Operations and Create Profits
Hosted by: Justin Irvine, Co-Founder and CEO at The Aggregate Co & Joel Randal, Operations Director for Culture Kings.
In a world where fast delivery, seamless returns, and international expansion aren’t just nice-to-haves—they’re make-or-break—eCommerce brands must master operations to thrive. This workshop is your no-BS guide to tightening fulfilment, optimising logistics, and building systems that scale without blowing out your margins.
Led by logistics veteran Justin Irvine, this session goes deep on what the best eCommerce operators are doing right now—and how you can copy and paste their playbook into your business. From domestic shipping efficiencies to US expansion pitfalls, this workshop will change how you think about ops.
📦 Why You Can’t Ignore Operations in 2025
- The silent killers of eComm growth: inflated costs, clunky systems, and operational bloat
- Why operational discipline is the ultimate unlock for profit, customer retention, and scaling
- Real case studies from brands who’ve cut fulfilment costs and improved CX at the same time
✈️ Global Ready: Navigating International Shipping + US Tariffs
- What’s changed with US de minimis thresholds—and why Australian brands need to act now
- Breaking down tariff codes, landed cost forecasting, and how to avoid surprise fees at customs
- DDP vs DDU: what’s best for your business, and how to set it up
- Building a scalable, compliant cross-border shipping model without the headaches
🔁 Returns That Don’t Break the Bank
- How to turn returns into a loyalty-builder (instead of a margin killer)
- Best-in-class return policies that keep customers happy and costs down
- Automating return flows while gaining visibility across your entire supply chain
- Reselling “duty free” returns, incountry in the USA and UK/EU
🔧 Optimise Your Ops: Tools, Tech, and Tactical Wins
- The lean ops stack: essential tools every brand should be using in 2025
- Using AI to forecast demand, plan inventory, and streamline support
- The right way to work with your 3PL (hint: it’s not just about rates)
- Scorecard: How to audit your operations in under 30 minutes
This Workshop Is For You If You Want To:
✅ Future-proof your eCommerce business through operational excellence, and beat all of your competitors
✅ Get a handle on cross-border shipping, tariffs, and landed cost
✅ Master returns and customer experience without burning cash
✅ Walk away with plug-and-play frameworks to improve ops tomorrow
Takeaways & Bonus Content:
📄 Fulfilment Partner Scorecard
📦 US Expansion & Tariff Cheat Sheet
🧮 Landed Cost Calculator Framework
Whether you’re building a nimble DTC brand or managing complex multi-channel operations, this session will leave you with real tools, proven systems, and fresh clarity on how to run a smarter, faster, more scalable eCommerce business.