Why doing “Good” is good for business
And ... 3 easy ways you can implement this in your business today
When so many retailers are excelling in their product offering and customer experience, how can you set yourself apart? In the world today, consumers are not only making their purchase decisions based on the product or service on offer. Their purchase decisions are being influenced by what a brand says, does and ultimately what it stands for. Consumers are becoming increasingly socially conscious and demand more from their brands – including a positive and proactive stance on social and environmental issues. A global study* has revealed that brands who lead with purpose yield stronger reputation, trust and business results – in fact consumers are 4 times more likely to purchase from brands with purpose.
Here are three top tips to help your business do more “good” today:
1.Have stock nearing its end of life? Next seasons range about to drop? Instead of selling at significantly discount prices and then clearing the unsold excess to landfill – you can donate your new end of run textile stock to organisations like Thread Together – who is Australia’s most ethical response to fashion excess, tackling both social and environmental issues. Thread Together partners with fashion brands to keep brand-new excess clothing in circulation (and out of landfill) and re-distributing these clothes to thousands in need across Australia, providing dignity and choice to so many Aussie’s doing it tough.
2. Actively demonstrate that you are doing good by supporting your nominated charity at point of sale. i=Change makes it simple to accelerate your sustainability journey, by giving back to people & planet. The platform appears after checkout, engaging customers to choose where the donation goes. Customers can see how much their purchase has helped raise & its impact in real-time.
3. Volunteer days are a great activity for team building, whilst doing meaningful and valuable work. Be sure to put this up on your LinkedIn and business social media to not only ensure you are continuing to drive the message of your chosen charity but also demonstrating your business values and ethics to your customers.
Remember, doing “good” in your business isn’t just about doing the right thing (which is wonderful of course!) – it’s also about building your brand with the values that are aligned to your customers, which ultimately drives positive business results.
Thread Together is proud to be the nominated charity partner of Retail Fest. All the funds raised throughout the event will go directly to Thread Together to continue to deliver our vital mission of saving clothes from landfill and delivering these new clothes to those in need.
Find out how you can get involved with Thread Together here or directly with Thread Together’s CEO, Anthony Chesler here.
Anthony Chesler
CEO
Thread Together
*Global Study: https://www.zenogroup.com/insights/2020-zeno-strength-purpose
