Top Three Multichannel Marketing Strategies for New Businesses 2025
It’s a cut-throat world out there, especially if you are spearheading a new business. The alarm bells are ringing everywhere you look, for whatever you do, someone’s doing it better, someone’s succeeding, and a certain someone is failing. And just in case you end up going to a retail conference for startups and see what everyone is doing, self-belief is hard to hold onto.
But one thing that sets you ahead of the rest is a holistic marketing plan — or a multichannel marketing strategy. A well-sought strategy not only gives you an edge in terms of visibility but also creates a USP in itself.
But the real question is, isn’t everyone doing it?
As we step into the next year, our experts in marketing predict with research the top three practices your new business must adopt to ace it in this big bad world of marketing minds.
Three Multichannel Marketing Strategies Set to Rule in 2025
As we step into the latter half of the 2020s, let’s explore what the future has in store for your company’s marketing efforts. This is where the planning begins (or gets a few amendments), for these strategies must be on your roadmap for the coming year!
Guerrilla Marketing
The one your creative team loves to put on the table (and most crucially, the first to be taken off the list) is guerrilla marketing. Meant to be for the ones who dare to be bold, guerrilla marketing is moving well with time. With blurred lines between virtual and on-ground efforts, guerilla marketing is poised to steal eyeballs in the coming year. The best part? It can cost next to nothing.
The Tried, Tested, and Traditional Guerrilla Marketing
From iconic flash mobs to timeless street art and craft, your on-ground efforts have all the firepower to reach the right audiences in the most impactful ways. Your brand has the potential to pop up in subways, buses, or shopping malls, let alone the streets and roads to give the people a striking experience. The key? Be relatable, yet be disruptive.
Vibe with Virtual Guerrilla Marketing
With the advent of the COVID-19 pandemic, everything was pretty much pushed behind closed doors. And the only thing opening the doors to the outdoors was social media. From virtual CGI videos getting viral to augmented reality filters getting everyone on your ‘brand’ wagon, this is a forever untapped market and the only finish line is your creativity.
Guerilla Marketing at Retail Conferences for New Businesses
Here’s a thought starter: if you turn up to a convention and plan to create hype in all the right ways, do it right and do it crazy. What if your keynote presentation accidentally “goes wrong”? Or if your product presentation simply “hits a snag”? These techniques can turn out to be an amazing icebreaker for your brand and its proposition. And just so you know, we are totally up for some no-nonsense crazy at Retail Fest.
Influencer Collaborations
Finding the right voice for your new business is a tough task with so many archetypes to go through. While the influencer economy is thriving — scratch that — booming, it is no longer about how many followers they have, but who follows them.
Find your Niche
Not everyone on the follower list of an A-list influencer conforms to your company’s audience, which is why 2025 will be all about finding the right niche influencer. Does their audience have the purchasing power, or are they just there for the memes?
Discover the Right Angle
When it comes to influencer partnerships, it has to be about the right angle. An MMA wrestler featuring babycare merchandise on their page might catch some eyeballs, but won’t do your brand a favour. Promoting a product is all about selling a compelling narrative, ranging from problem-solving to raising awareness for a cause. Make sure you get that angle right.
Bring it to Life
While the new age of influencers is thoroughly restricted to their virtual presence, it doesn’t have to be that way. When you go to conventions and retail conferences for startups, think about bringing these influencers along, for they have been your brand’s ambassadors. It will instil trust and confidence in the audience to see them in person.
Social Media
Well, this one isn’t getting off the list anytime soon. Social media has been the cornerstone of all footprints that have made brands successful. The key, however, shifts to not selling your brand or its products, but selling the ideology behind it. To hit it off the right way, we must…
Get the Basics Right
It’s 2025 but the fundamentals are still formative to anything extraordinary. From having a 360 presence to actually being live and active on all of them (or most of them), doing this as a minimum keeps your brand’s digital hygiene in check.
Be Human
As mentioned above, your brand is a living, breathing organism, and it has an identity of its own. Look around your social media. Every company you follow has a voice of its own — one that you relate to, this is what your brand should be. Audiences crave for transparency, realism, and unfiltered access to brands on social media.
Link it Back to Reality
Be it your social media aesthetic or the user journey, it should all tie back to what’s real. A well-designed brand identity shows people that the content on this screen is tied to a much bigger cause. This is where you set your company apart, even if you simply share your Instagram username with a keynote speaker at a retail conference for new businesses.
Is Your New Business Ready for 2025?
This is it, the plans are in motion and your marketing efforts are set to zoom into action. As a new business, every action in marketing counts towards building a better brand, giving it an identity that sticks in people’s minds. We are looking forward to welcoming your brand at Retail Fest 2025 at Gold Coast, Australia. And yes — we’re fully up for a blooper or two in the name of marketing stunts. Register now for early bird discounts!