Tina Shim

Tina Shim, Brand Builder

Tina Shim is the SVP of Brand Marketing at IPSY, the largest beauty membership in the world. IPSY harnesses proprietary AI technology with curated top beauty brands to deliver personalized monthly beauty bags and boxes to millions of delighted members. She leads the development and growth of the digitally native IPSY and BoxyCharm brands, successfully navigating the changing digital landscape to drive full funnel brand results as the #2 beauty brand on Tik Tok, nearly $200M in EMV in 2022, and YOY growth in both paid and organic traffic.

As a beauty veteran with 18 years of experience ranging from classic CPG brands like Neutrogena (Suncare, Acne & Cleansing) and Murad to growth stage startups like Bliss, Tina is passionate about connecting the dots between consumer insights and meaningful brand experiences to convert loyal, lifelong customers.

Tina currently lives in Los Angeles with her husband and 3 daughters where they enjoy good food and the California outdoors. Having spent 4 years as expatriates in Phnom Penh, Cambodia, Tina’s family also enjoys the simple luxuries of paved roads and 24/7 running water/electricity.