Philippe Homsy has always carried a passion to push boundaries and challenge the norm. After University he immersed himself into Soho’s media playground at global powerhouse Yahoo! growing to become Global product manager. In 2008, Philippe & his co-founders founded their first joint professional venture, Butterfly Twists – the first ever women’s ballerina brand that exclusively made vegan footwear. Over the next eight years, the brand ascended to global success, selling 3.5million pairs in 66 countries around the world, achieving tens of millions in sales. Through his work he saw an important intersection of fashion and sustainability, shifting his focus with his co-founders to develop a new, more progressive shoe brand that would champion change in the industry and focus on creating a brand that was 100% focused on cruelty-free, ethical, sustainable footwear, LØCI. Described by Fast Company as the sneaker company “breaking all moulds” & backed by actor and environmentalist Leonardo DiCaprio, the 18-month-old start up is disrupting the industry for good. Philippe mentors a number of brands in the space and spends his free time executive producing environmental documentaries.